by Jami Lashbrook | Aug 1, 2018 | Marketing
As marketers we use data from multiple channels. We use web analytics, social analytics, intent data and third party data, among others. All this data is valuable and gives us some insight into different aspects of a buyer’s actions and even helps to predict what they... 
by Jami Lashbrook | Aug 1, 2018 | Marketing
While Account-based Marketing (ABM) is far from new, it continues to grow in popularity and is being adopted by more and more B2B companies. ABM has proven quite successful for those who have chosen to use it on a strategic level (one-to-one ABM). However, taking the... 
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