by Andrew Warren-Payne | Apr 28, 2021 | Content Marketing, Marketing
No matter how many times it’s been said, 2020 was a tumultuous year for the world, including B2B marketers. But how did B2B marketers respond to the challenge? Here are some stats and research pieces showing what’s on the mind of B2B marketers, featuring...
by Andrew Warren-Payne | Nov 29, 2018 | B2B Publishing, Content Marketing
Before the Internet and in the days of controlled print circulation, being a B2B publisher was pretty much a license to print money. The formula was simple – build an audience through lists of target companies and job titles (ideally, finding out names of...
by Andrew Warren-Payne | May 29, 2018 | Marketing, Marketing Personas
B2B marketing personas are useful for a number of reasons. They help you shape your content marketing efforts, ensuring any content will resonate more effectively with your target audience. They can be given to agencies and partners to assist them with their work. And...
by Andrew Warren-Payne | May 16, 2018 | Marketing
As B2B marketers, we are always hunting for ways to improve our marketing and, ultimately, sales success. Whether it be exploring new channels or improving content, finding ways to reach your target audience can be a struggle. One tried and true way to find new leads,...
by Andrew Warren-Payne | May 15, 2018 | Marketing
Think deeply… so your buyers don’t have to (NOTE: This blog post was originally published on medium.com in October 2017) There are many reasons to commission a white paper or piece of authoritative content. Lead generation, increasing awareness of your...
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