by Andrew Warren-Payne | Apr 28, 2021 | Content Marketing, Marketing
No matter how many times it’s been said, 2020 was a tumultuous year for the world, including B2B marketers. But how did B2B marketers respond to the challenge? Here are some stats and research pieces showing what’s on the mind of B2B marketers, featuring... 
by Andrew Warren-Payne | Nov 29, 2018 | B2B Publishing, Content Marketing
Before the Internet and in the days of controlled print circulation, being a B2B publisher was pretty much a license to print money. The formula was simple – build an audience through lists of target companies and job titles (ideally, finding out names of... 
by Jami Lashbrook | Jun 4, 2018 | Content Marketing, Marketing
You may think that your organisation wouldn’t benefit from using B2B content marketing. Or maybe you are a start-up and unfamiliar what B2B content marketing is and why you should be using it. The fact is, content is everywhere. And despite some saying there is just... 
by Jami Lashbrook | May 30, 2018 | Content Marketing, Marketing
Here we are, almost half-way through the year. Your B2B content marketing plan for the year may be moving forward nicely. Or you may be wondering what to do next. Either way, we figured we’d share some content marketing stats to keep you inspired. Content marketing is... 
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