by Andrew Warren-Payne | Apr 28, 2021 | Content Marketing, Marketing
No matter how many times it’s been said, 2020 was a tumultuous year for the world, including B2B marketers. But how did B2B marketers respond to the challenge? Here are some stats and research pieces showing what’s on the mind of B2B marketers, featuring... 
by Jami Lashbrook | Aug 1, 2018 | Marketing
As marketers we use data from multiple channels. We use web analytics, social analytics, intent data and third party data, among others. All this data is valuable and gives us some insight into different aspects of a buyer’s actions and even helps to predict what they... 
by Jami Lashbrook | Aug 1, 2018 | Marketing
While Account-based Marketing (ABM) is far from new, it continues to grow in popularity and is being adopted by more and more B2B companies. ABM has proven quite successful for those who have chosen to use it on a strategic level (one-to-one ABM). However, taking the... 
by Jami Lashbrook | Jul 30, 2018 | Marketing
Cold calls can be intimidating. They are one of the reasons I never wanted to go into sales. A cold call has one seemingly simple objective – book a sales meeting. However, they are can be unpredictable and their success rate often quite low. So, is there a way... 
by Jami Lashbrook | Jul 24, 2018 | Marketing
Buyers now have all the power. Information is free and everywhere. Buyers are no longer satisfied with waiting for information. They want it in when and where they are searching for it. This presents the problem of how do we fulfil buyers’ desire of real-time... 
by Jami Lashbrook | Jul 24, 2018 | Marketing
The world of marketing is changing. Digital transformation has brought around new ways of communicating with buyers as well as technologies that help make it easier to do so. With these changes, customer expectations have grown. Customers expect personalisation and... 
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